How to Use Your Podcast Episode in Your Own Marketing
Put the episode on your own website first, because that is the version you control and the one search engines can find. Then use it on your about page, in your email signature, in sales follow-ups, and as clips spread over months.
Being a guest is the easy part. Almost nobody does anything with the result, which is where the actual value was.
Your website first
Put it on a page you own, with the video embedded and a written summary underneath. Not a link out to a platform, a page on your domain.
This matters because it is the only version you control, and a page with real content about your business is exactly what search engines and AI answer engines pull from.
Your about page
The about page is one of the most visited pages on any small business site and is usually the weakest. An embedded interview turns it from a paragraph into evidence.
Somebody who watches four minutes of you talking about your work arrives at a decision far warmer than somebody who read a bio.
Sales follow-up
This is the highest value use and almost nobody does it. After a first conversation with a prospect, send the episode.
It does the trust-building work while you are asleep, and it does not feel like marketing because it is a conversation rather than a pitch.
The steady drip
- Post clips two or three times a week for months, not all at once.
- Put the episode link in your email signature.
- Send it to your list once on release, then again months later around a specific clip.
- Reuse quotes as written posts when you have nothing else to say that week.
What not to do
Do not post it once with the caption "had a great time on the podcast, check it out" and consider the job done. That is the most common outcome and it captures almost none of the value.
The episode is not an event that happened to you. It is a piece of inventory with your name on it, and inventory only pays if you keep putting it in front of people.
Questions, answered
Where should I put my podcast interview on my website?
On a page you own, with the video embedded and a written summary beneath it. Your about page is the second best home for it.
Should I send my podcast episode to prospects?
Yes, and it is the highest value use of the whole thing. Sending it after a first conversation builds trust without feeling like a pitch, because it is a conversation rather than an advertisement.
How long can I keep using an old interview?
Indefinitely, as long as the content is still accurate. Nobody checks the recording date, and a good conversation about how you work does not go stale.
Know a business that belongs on the Honor Roll?
Seats are by invitation and a seat is never for sale. Tell me about your Santa Clarita business, or recommend someone else's. I read every one personally.
Or call and text 661-400-1720